Monday, November 12, 2007

Fabulous Food Show - Part 1 - We're Hot, Hot, Hot!

Well, the Fabulous Food Show this last weekend at the IX Center in Cleveland, was indeed, fabulous for us. For the second year in a row, we set up a Heather's Heat and Flavor booth and invited one of our sauce vendors to join us. This time it was Chooch & Pootan from Painesville, Ohio, who make award-winning hot sauces and wing sauces. The weekend was a resounding success and we were tickled to see so many of our good customers at the show.

Everything went smoothly -- if you weren't behind the scenes with us. The first of our challenges came on Friday morning, the first day of the show. I was setting up the booth and Brian was getting some last minute product at our warehouse on the East side of Cleveland. He was having some difficulty getting in and out, as the abandoned warehouse next door to ours had caught fire overnight. The three-alarm event might have been a spectacular sight, but we weren't feeling so hot about it. Happily there was no damage to our warehouse and Brian was eventually able to join me at the show after loading his truck with cases of sauce -- carrying them by hand down the street through the office door of the warehouse. He really got a good workout that day.

On Saturday morning, things continued to heat up when Brian stopped at the store to print a few extra labels for our 100% Pure Jolokia Chile Powder vials. As the labels were printing, blue smoke began to billow from our cash register (which is also our main computer). Being a "Holiday" weekend with Veteran's Day, our 4-hour computer service turned into a 4-day service. Low-tech was the name of the game for our busiest day of the week.

I know that our name says it all, but I'm lookin' for some love on the flavor side now. I'd rather keep the heat on the tongue!

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